Every business, every organization, has their own unique goals for their digital marketing campaigns.
My first priority is to understand your goals, your clients/customers, and their pain points, and then build everything from there.
“One-size-fits-all” doesn’t yield optimal results.
Strict adherence to best-practices or following a “that’s how we’ve always done it” mentality leads to stagnation and impedes growth.
Digital marketing is constantly evolving, between new features and campaign types from Google and evolving social media usage trends (think MySpace > Facebook > Instagram > TikTok, etc.).
I’ll keep you informed of every relevant update and how it affects your organization specifically.
And what worked best last season won’t necessarily yield the same results this season. Continually testing new messaging, channel mixes, and strategies will ensure you’re leaving your competitors in the dust, and not the other way around!
I don’t just care about getting you leads. We focus on quality leads.
Together, we will track the return of every dollar spent on advertising and continually find new ways to increase your return.
Digital marketing is both and art and a science. And like both Art and Science, it can get a bit messy at times.
Clear, customized reporting and straightforward answers help us cut through the mess and work towards generating results faster.
You’re busy. I get that. That’s why you’re working with an outside firm. I promise to be there for you when you need us, if not sooner!
I believe there should be no surprises when it comes to PPC campaigns, which is why you can count on us to proactively communicate all relevant updates.
Digital marketing is both and Art and a Science.
To get the best results, you need to understand the numbers and have a sound methodology to continually improve campaign performance.
You need to empathize with your audience and connect through well-crafted messaging.
Stop working with vendors that don’t seem to care about your business. Stop working with companies that dazzle you during the sales process but are unresponsive after you’ve signed the contract.
With me, you will get a true digital marketing partner that will treat your growth as my growth.
Hello, and welcome!
Once upon a time, I had aspirations of becoming a high school biology teacher, but fate (and a challenging job market) had other plans for me. I decided to make a pivot shortly after college and was fortuitous enough to find a job as a phone support representative for Google Ads out of Google’s Ann Arbor, MI office.
At Google, I went through a Google Ads “boot camp” and after a few months taking inbound support calls from small businesses across the country, I earned a promotion to Quality Assurance Manager for our team.
Troubleshooting thousands of Google Ad accounts was a rewarding experience, but it left with me a desire to go deeper. After my time at Google, I transitioned to agency work. During my 10 years at three different agencies, I had the pleasure of helping businesses, big and small, reach new customers through Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads, etc. etc.
